KKBOX is the largest is a music, podcast, and video on-demand streaming service in Asia-Pacific. The company was established in Taiwan in 2004, and now operates in Japan, Hong Kong, Singapore, Malaysia and Thailand. It has over 1.1M paid users with 500K daily active users.
Leadership, Strategic Thinking, Data Instrumentation & Analysis, Marketing, Risk Management.
1st Prize for winner of Booking.com Hackathon. The hackathon held at Taipei in March 2017, had 109 working professions comprising 21 teams participating from people across Asia.
Leadership, Product Strategy, Pitching Skills.
Product Designer, UI/UX Designer
Fleet Status is a GE cloud based solution that flexibly ingests customer utilization data as close to real time as possible, audits the data and flags discrepancies, standardizes the data and feeds the engine status part of the Fleet Status report, which is designed as part of the CMR (Customer Margin Review) review.
User Research, UI/UX Design
Esri Project | Spring 2011 to present
Business Analyst Online (BAO) is a web-based solution that produces custom site evaluation and market analysis on maps.
Field Study, Define Design Specification, Usability Testing, Sketch, Wireframe, Prototype (Flash Catalyst)
Esri Project | May 2012 | One year
Esri Maps for Microsoft Office is a powerful plug-in for Microsoft Office that brings the capabilities of Esri’s mapping platform to Microsoft Excel and PowerPoint users.
Persona, User Testing, Wireframe, Affinity Diagram
Created Persona and Wireframes
Performed Usability Testing
GE TRADE IT is an iOS app that helps employees within GE to sell and exchange personal belongings. With this app employees will be able to buy and sell stuff conveniently and reliably among coworkers as they share the same location and network.
Leadership, UI/UX Design, Project Management
Project Manager and Design Lead
Contractor | Dec 2014
PIXNET Digital Media Corporation (PIXNET), headquartered in Taiwan, serves as a social network website, online photo gallery, and blog service provider. The company is developing a large user following in the Greater China region. According to Alexa, it was ranked the 2nd most traffic site in Taiwan and it has 7700K visitors daily on average.
Coaching, Presentation, User research
Self-motivated project | Winter 2014 to present (In progress)
Funzzi is a web application that allows people to rent or lease through their networks. It is connected to users' Facebook with their permissions and highlights the listings within three levels of connections of your network. This incomplete project has ended in 2015 due to losing key team members.
Market Research, Project management, User interview, Wireframe, Visual design
Co-founder, Lead UI/UX Designer, Project Manager
Esri Project | Spring 2013 to present
Esri Insights is a web app that allows users to get numerous facts and insights about almost any area around the world. It is designed for anyone who wants to find out more about any region or area.
Competitive Analysis, Visual Design, Infographic Design
Internship | Spring 2010 | 4 months
This was my internship project that I worked on at Carnegie Learning, a leading publisher of innovative, research-based math curricula for middle and high school in downtown Pittsburgh. I was there to help them develop a math program for middle school students and try to understand how much hint the system should provide to students.
Contextual Inquiries, Think Alouds, Paper Prototype, Presentation
Designed and Created Fire Quest Paper Prototypes
Conducted Contextual Inquiries with Middle School Students
Conducted Think Alouds with Middle School Students
Generated Design Ideas
Designed and Wrote a Final Report
Esri Project | Summer 2012 | 4 Months
Business Analyst Online (BAO) app is an iPad app, which allows users to access key demographic and market facts about any location in the US.
Competitive Analysis, Wireframe, User Testing, Design Documentation
Helped Created Information Architecture
Created Low and High Fidelity Wireframes
Conducted Internal and External Usability Tests
CHI Student Design Competition | Spring 2010 | 1 month
ParkSocial is a design solution that uses social incetives to encourage users to park further from their destinations. The design challenge was to encourage people to incorporate walking into their commutes.
Field Study, Questionnaire (Amazon Mechanical Turk), Visual Design, Literature Review
Conducted Contextual Interviews
Created Visual Design
Class Project | Fall 2009 | 3 weeks
Flexride is an iOS 2.0 app designed to help late-night students travel between campuses to homes by shuttles at Carnegie Mellon University. The goal of this project is to achieve more effective route planning for drivers based on live shuttle requests, deliver accurate notifications of pickup and arrive time to students, and connect drivers and students to provide a safer community for late-night students.
Persona, Storyboard, HTML/CSS, Flash ActionScript 3.0, Wireframe
Generated Persona and Scenarios Based on Our Research Data
Created Wireframes and Paper Protoypes
Produced Project Documentation Site
Master's Capstone Project | Spring 2010 | 8 months
The outcome of the project is a prototype of an online system that effectively engaged therapists and trained them to become specialized family therapists.
Contextual Inquiries, Directed Storytelling, Activity Mapping, Competitive Analysis, Literature Review, Wireframe, Prototype (Axure), Documentation, Presentation
Led the design initiatives for our wireframes
Designed prototype, reports and presentations
Combined design suggestions from all team members to create a consistent theme across our project
Research Project | Summer 2005 | 3 Months
Paticipanted in developing a Chinese input of Nokia phones
Diary Study, Competitive Analysis, Heuristic Evaluation
Participated in Diary Study
Conducted Competitive Analysis
Conducted Heuristic Evaluation on the new Chinese input
Class Project | Spring 2009 | 3 weeks
Wedding Designer is a website that provides personalized shopping experience for wedding apparel.
Directed Storytelling, Competitive Analysis, Brick and Mortar Observation, Persona, Mood Board, Information Architecture
User Experience Researcher